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HYPERMEDIA

From a modest beginning in 1999, HyperMedia has grown into a regional force, operating the largest digital signage network in the Middle East along with an extensive array of static displays throughout the GCC.With a strong track record and expansion curve, HyperMedia will continue to lead the frontier of OOH marketing and advertising, linking brands seamlessly to their target markets. HyperMedia’s diverse range of advertising includes:
1) Outdoor
2) Malls
3) In-store
4) Airport

MANAGEMENT TEAM

W Ventures brings about results and initiates success via talent and leadership. W Venture’s management team members have different educational and professional backgrounds. This creates an experienced team that is diverse, well-rounded, highly competent and adept at rising to the challenges of the globalized business scene. Our professional management team includes:

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Habib Wehbi

Chairman and CEO
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Philip Matta

Chief Commercial Officer
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Khaled El Far

Chief Financial Officer
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Gerard Rustom

Managing Director (Hypermedia)
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Ghada El Kari

Managing Director (Redpeg)
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Lara El Ghandour

Group HR Director
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Habib Wehbi

Chairman and CEO

Habib began his career as an entrepreneur when he established his first company; HyperMedia, in Dubai in 1995, followed by numerous other projects and companies in the MENA region. Over the years, Habib has honed a strong background in business development as well as extensive insight as a Marketing and Communications strategist. Through his regional and international connections, Habib has taken many brands to the limelight and has earned a noteworthy reputation as a visionary and innovator in the communications sector.

Additionally, he has attained a diverse investment portfolio with companies ranging from the Media & Advertising, Industrial Manufacturing and Financial Investment sectors. Currently, he is an active Chairman of several companies including W Ventures Holding, Hypermedia, RedPed ME, Digitall Consultancy, BMI Invest, while concurrently acting as CEO and shareholder of several others. He is also affiliated with numerous associations and involved in several charitable organizations.

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Philip Matta

Chief Operating Officer

A Holder of a BA in Marketing, Philip is the Chief Commercial Officer of W Ventures and the Co-founder of Hyper Media and Digitall Consultancy. Philip has more than 25 years of experience in advertising and OOH; Ogilvy & Mather and Publicis.

One of the Pioneers of OOH in this region, Philip was the first to launch advertising at the point of purchase (280 Hypermarkets) over 19 years ago. Today, he continues to develop unique Digital OOH solutions and impact the industry in this digital age. Philip was one of the first to introduce the largest digital signage network (ie. 850+ Digital Screens) across 35 key Malls in the UAE and establish its “network” power within DOOH sector.

Also, founder of “Digitall”, a signage consultancy firm, Philip uses his in-depth knowledge of digital signage and deep understanding of the retail sector, media and the OOH industry to fuel the success of yet another unique and effective DOOH media in this emerging market. Some of Digitall’s current projects, RTA Expo-link metro stations, Dubai Silicon Oasis (Smart City), Nakheel Malls, Festival City and Business Bay digital street solutions.

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Khaled El Far

Chief Financial Officer

With more than 20 years of progressive experience in finance and operations management with global multi-billion dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.

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Gerard Rustom

Managing Director (Hypermedia)

Gerard Rustom started his career beginning of 1995 at the Lebanese Canadian bank in Beirut where he enjoyed working in banking for 6 consecutive years. in 2000, he moved to the GCC as Media Sales Manager with Al Khaleejiah Advertising and Publishing based in Jeddah for 2 years then to their Bahrain office for another year until the end of 2003. Afterwards, he moved to Dubai where he joined Kassab Media FZ LLC beginning of 2004 and serving now s Chief Commercial Officer being part of successfully leading the team to create great value for all stakeholders, specifically in strategic sales and business development.

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Ghada El Kari

Managing Director (Redpeg)

A native of Lebanon, Ghada has a Bachelor of Arts in Communication Arts from the Lebanese American University in Beirut, a degree in graphic design and an exceptional career spanning 25 years, that has taken her from agency life to luxury brands and once again back to the agency world.

Ghada’s previous roles were primarily focused on luxury goods, where she held senior positions at Tiffany & Co., Porsche and Promoseven Weber Shandwick across the Middle East, Africa, Turkey, CIS, Russia and the sub-continent region.

During her time at Tiffany and Porsche specifically, her accomplishments were widely recognized, with several high-profile awards, including:

- Turning the Burj Khalifa Tiffany Blue by bridging New York City and Dubai while also paying tribute to the Ruler of Dubai in 2015;
- Marketing for Woman Award rom Gulf Marketing Review in 2015;
- Jury Member of the MENA Effie Awards, Dubai 2014;
- Guest speaker at Arab Luxury World Conference 2015 Dubai, discussing “Content Marketing” 2014;
- PR Manager of The Year Award in 2007 for Porsche Worldwide.

Having returned to her agency roots, Ghada is leveraging her deep understanding of what brands are looking for from authentic brand engagement, along with her many years of “must-have experiences” crafted for what could arguably be considered some of the world’s most discerning customers and applying those learnings to her new position as Managing Director of RedPeg Middle East.

Ghada has lived in Dubai the past 15 years and has twin 11-year old boys who definitely keep her on her toes!

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Lara El Ghandour

Group HR Director

Lara joined the group in 2018 as the Group Human Resources Director. Her expertise includes but not limited to company culture transformation, talent management, and organizational development. Her ability to strengthen the link between people and strategy, as well as motivate and retain talent, is invaluable to the group’s vision for a long-term success roadmap.

Lara is a BLAST® Expert Certified from Whetstone Security Group USA, with "Lie Detection - Facial Expressions & Body Language". Prior to joining the group in 2018, she was part of the success stories of major startup across the region, such as STEP Conference/STEP Group, NYMGO/NymCard and AWI Group; for a total of 10 years between Lebanon and Dubai.

Among Lara’s management qualities is her deep commitment and passion to working in a collaborative, transparent and inclusive manner with a focus on building long lasting cross-hierarchal relationships between management, employees, and clients.

LATEST NEWS

Stay on top of the latest news and upcoming events.

PRESS RELEASES

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OOH Industry Snapshot - Campaign
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Wventures launch - Campaign
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Executive Bulletin - RedPeg launch
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Power Essay - Campaign
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HYPERMEDIA RIDING THE WAVE OF INNOVATION
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REINVENTING THE MEDIA SCENE – RETAIL PEOPLE MAGAZINE
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FROM TRADITIONAL TO DIGITAL – GMR CONSUMER INSIGHTS
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DIGITALIZED ENVIRONMENT – RETAIL PEOPLE MAGAZINE
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ADVERTISING TO THE POINT – GMR CONSUMER INSIGHTS
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HYPERMEDIA SHIFTS TO NEW AUTOMATED SOFTWARE PLATFORM – GULF NEWS
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HYPERMEDIA FZ LLC CONVERTS MALL, INSTORE AND PETROL STATION NETWORKS TO BROADSIGN INTERNATIONAL, LLC – BROADSIGN
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BMI BRINGS THE INTERNATIONAL RETAIL CONCEPT TO LEVANT – AL JARAS
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CEO OF AVERDA AND HABIB WEHBI SIGN THE AGREEMENT
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RMS OUTDOOR WINS ADVERTISING CONCESSION OF ABRAJ AL BAIT MALL IN KSA – CAMPAIGN
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RMS IN PARTNERSHIP WITH HYPERMEDIA – KHALEEJ TIMES
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RMS ANNOUNCES MAJORITY ACQUISITION OF HYPERMEDIA – AME INFO
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ULTIMATE VISIBILITY – ARABIAN BUSINESS
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HyperMedia, a leading out-of-home (OOH) media specialist in the Middle East, has made the dynamic shift from static branding to digital media. As digital advertising is proving to be more affordable and better targeted for advertisers, HyperMedia is investing heavily in converting its network of nationwide in-store and in-mall static branding to a world-class digital signage network. This adaptation of new technologies creates higher ROI for advertisers through larger reach and more advanced targeting. The company estimates that digital advertising in malls now makes up more than 50% of the total mall advertising market for the first time, and expects this share to climb above 66% by the end of year 2017.

OOH advertising is on the rise and HyperMedia is moving along with this long term trend. The year 2016 marked the twenty-fourth straight month of growth for the OOH industry, with a 3.3 percent rise in revenues according to an OAAA (Outdoor Advertising Association of America) analysis. HyperMedia is positioned in the right region, targeting the right audience and leading the right industry. We believe that 2017 will be a revolutionary year as OOH is innovating in how media is planned, purchased and consumed. The industry in MENA is seeing the new age digitization with several forecast reports indicating the digital out-of-home revenue will overcome physical OOH revenue.

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The media industry continues to change at an unprecedented rate, and to compete and thrive in the face of this change; media organizations need to undergo a digital reinvention.

HyperMedia, a major player in the Out-Of-Home media scene in the Middle East, has undergone a fundamental ground-up reinvention of strategy, operations and technologies to keep up with this disruption in the media world. Clients became more data driven and needed deeper insights to drive product development and build their marketing campaigns, leaving the only choice for media companies to pursue new strategic focus and establish innovative ways of working.

As of 2009, the company started investing more in its network within the malls in the region, by installing state-of-the art digital screens and re-skilling its workforce and integrating them in the aspects of the digital world. The company did so by creating pilots and changing the whole eco-system within. This resulted in HyperMedia being the only media supplier to have the biggest digital screens network across the UAE, consisting of 643 digital screens scattered around 26 malls.

Digital reinvention remains a challenging journey for any company. But by exploiting all its capabilities, driving the right product development and keeping up with the pace of technological progress, HyperMedia will surely continue to evolve and cater for its audience reach.

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The media and advertising industry is evolving, shifting from traditional mass media broadcasts to targeted digital. In particular, the UAE’s out-of-home (OOH) advertising industry is undergoing a dynamic shift from static branding to digital media, as the latter proves more affordable and better targeted for advertisers. HyperMedia, an OOH media specialist in the region, has adopted this change by converting the majority of its nationwide in-store and mall network to digital screens, along with the adaptation of technologies that would allow a higher ROI for advertisers, as well as larger reach and advanced targeting. The company estimates that now, for the first time, digital advertising in malls is more than 50 per cent of the total mall advertising market and expects it to hit more than 66 per cent by the end of 2017 as Nakheel Retail opens many new malls with large digital networks. However, despite this growth, clients often make the mistake of taking content they use for traditional OOH and print campaigns and duplicating it on mall digital platforms. Some still don’t take full advantage of the fact that they can now target mall shoppers by demographics and time of day by using the automated software platforms that digital OOH offers at no extra cost. Through these, not only can advertisers select whom to target and at what time, they can also get proof-of-performance reports that can help them better understand their spend, all in real-time. The challenge is for advertisers to actually pinpoint effective ways to efficiently deliver their brand messages in today’s complex media environment. Due to the diversity of media channels,today’s marketers have to grab consumers’attention and reach them at a variety of places. The UAE is an advanced market in terms of Internet and Smartphone penetration, and advertisers and media providers alike should understand how important it is to make use of the country’s high penetration rates to reach consumers by incorporating mobile and integrating social media plug-ins into the content management systems of the screens’ digital platforms in real time. These plug-ins provide a medium through which the audience can interact with screens and share posts, photos and tweets. It also allows them to engage with the signage, while providing timely, desired and constantly refreshed content and facilitating advertising and promotional opportunities – this is clever advertising. This integration between social media and mall media is considered a valuable opportunity in the mall environment and provides a uniquely captive audience that advertisers need to target with smart creatives.

More information could also be provided by Wi-Fi analytics, through which advertisers can accumulate data based on the footfall in the area around the beacon device, letting them know the exact number of visitors, as well as their recurrence and distribution, based on device vendors. The digital signage networks that are now installed in many malls allow shoppers to interact with social media while they are in the mall premises. Evidence is mounting from around the world that activations and campaigns should be divided between offline and online to achieve maximum success. With the roll-out of advanced Wi-Fi systems, new opportunities are opening up to boost mall media, as shoppers can now make the link from digital signs to their mobile phones. The UAE’s malls are in a unique position to start leveraging Big Data and integration with digital signs. As the mall industry becomes increasingly competitive and unlike other ooh advertising mediums, mall media can be more targeted and quite scientific in its approach to crafting and monitoring campaigns. Digital ooh and location-based mobile are almost a necessity today, as they are part of a larger multi-screen ecosystem that amplifies brand messages and reinforces engagement with consumers. Advertisers, clients, malls and ooh companies must continue to drive innovation to take advantage of this. However, stores and hypermarkets in the region are moving at a slower pace on the digital front. As consumer behaviour and mobile technology evolve faster and faster, retailers need to monitor these changes and remember that a digital-first strategy is becoming a prerequisite for their presence. But linking this digital presence to on-shelf displays and in-store branding is proving rather more challenging than doing so in malls. With the huge diversity of products and the constantly changing needs of in-store branding, the region’s Fmcg brands still tend to lean towards traditional branding and brand domination inside the stores, preferring not to share the medium with another brand or product. Nevertheless, a gradual conversion to digital is more cost-effective in terms of production, as the advertiser gets to change the artwork whenever required and a digital display is more visually appealing and eye-catching to consumers. Hypermedia has started adopting this shift by installing digital shelf dressings across a network of hypermarkets. this step has showed substantial improvements in delivery times for the campaigns and their costs. When shifting to digital, media suppliers should consider merchandising tools to help clients get insights to use in their decision-making processes. The tools would be designed to provide analysis and reporting on performance, opportunities and issues within the store, which can be viewed on laptops, pads and mobiles using specific apps, allowing clients to make better-informed decisions and enabling automated execution of consequent actions, such as re-orders and maintenance.

HABIB WEHBI, CEO, HYPERMEDIA

“When shifting to digital, media suppliers should consider merchandising tools to help clients get insights to use in their decision making processes”

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No advertising tool has a more direct influence and impact on purchase decisions than at the point of sale (POS). Seventy per cent of all purchasing decisions are taken at the POS and the more often people are exposed to brand advertising at the POS, the more likely they are to buy. POS advertising is the “inception” for marketers who want to enhance the connection between brands and consumers, and urge the latter to purchase. It relies strongly on a persuasive strategy, deployed at the right time and the right place to have a direct impact on the consumer. Hypermedia has a deep, thorough understanding of POS advertising, specifically in the UAE and the surrounding region. The company takes upto 70 percent of all in-store advertising market share and reaches an astounding 24 million shoppers in the UAE alone. This long-term expertise has given Hypermedia deep insights about the power of hypermarkets in the UAE: they remain by far the leading channel within grocery retailers in the country in terms of value, with total sales of AED38.6 billion in 2014. On the other hand, shoppers are more open to learning about new products while shopping. They come to hypermarkets to spend money, so why would anyone want to spend their advertising money anywhere else?

HABIB WEHBI, CHIEF EXECUTIVE, HYPERMEDIA

“Shoppers are more open to learning about new products while shopping. They come to hypermarkets to spend money, so why would anyone want to spend their advertising money anywhere else?”

It is ideal to connect with shoppers when they are in a relaxed, happy state of mind and in the mood to shop. When in a store, a consumer becomes a declared shopper and your advertising dollars are better spent by targeting only declared shoppers. messages to buy that are located in a store are more relevant to shoppers compared with branding outside retail locations, as the shopper remains open to trying new products and new brands. Studies reveal that the key to influencing purchase intent at the POS is visual communication, as eyes are in charge of the selection procedure; they’re the way to catch attention, pass the message and impact the customer’s purchasing process. A product or service is evaluated as follows:1.0 per cent by taste, 1.5 per cent by touch, 3.5 per cent by smell, 11.0 per cent by hearing and 83.0 per cent by sight. This is where design, colour choice, message choice and display take part in whether or not a campaign is successful. According to Adweek, 68 per cent of shoppers said in-store messages would sway their product purchasing decision and 47 per cent said they change their decisions in the last two metres.

“The key to influencing purchase intent at the point of sale is visual communication, as eyes are in charge of the selection procedure”

Given all that, Hypermedia has created a network of media within stores, which can cater to the different needs and objectives of the client messaging, going along the path to purchase from the entrance of the store at the security gates, all the way through to information on signs, carpet floor stickers, trolleys, shelf displays, etc. POS advertising involves the shopper, the moment of purchase, the industry and the distribution channel. Through the use of information and knowledge about customers’ behaviour, the opportunity of creating advantageous actions with retailers has emerged.

Although out-of-home advertising is heading towards becoming totally digital, static advertising within stores remains a winner and the most profitable compared with digital media in the store. No matter how consumer behaviour and shopping habits change, brands and clients would still like to have exclusivity, where they can differentiate their brands from the competition and integrate their unique selling points distinctively. Through static branding, clients can request to dominate their category and they still like the immensity of carpet floor stickers and big, colourful arcs, whereas, on digital displays, they have to share the media with other brands. However, converting some media within stores to digital screens and adding lED lighting fixtures adds an appeal to the branding; also, these types of screens are more flexible in terms of altering the information or artwork on them. In the end, no matter whether static or digital,interactive or passive, advertising at the point of purchase will always remain the front-runner – after all, this is where your brand lives.

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Digital out of home (DOOH) media owner, HyperMedia, has converted its displays to BroadSign International’s automated software platform. The former currently has 600 large format LCD and LED screens att 22 malls. This will be expanded to 30 malls and 1,000 plus screens with new markets coming online. “We were familiar with BroadSign from market research and selected its CMS due to plentiful features, the ease of uploading and scheduling content and reliable operation,” said Ashin John, digital network engineer at HyperMedia. Click Here for Article

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The initial conversion of 1,000 screens will grow to over 1,650 during Middle Eastern expansion. Dubai, United Arab Emirates. October 13, 2015. The largest DOOH media owner in the UAE, HyperMedia FZ LCC, has converted its displays to Broadsign International, LLC’s automated software platform. HyperMedia’s mall network is currently composed of 22 malls with 600 large format LCD and LED screens (some up to 49×26 feet in size) and will grow to 30 malls with 1,000 screens due to Middle Eastern expansion. The in-store network will increase from 15 to 30 hypermarkets housing 500 47”-84” LCD displays, while the petrol station/convenience store network will consist of 170 outlets in Dubai with 25” screens located at the point of purchase. “We were familiar with Broadsign from market research and selected its CMS due to plentiful features, the ease of uploading and scheduling content, and reliable operation,” said Ashin John, Digital Network Engineer at HyperMedia. “Broadsign has made direct monitoring and management of our network possible, not to mention efficient and organized. Moreover, proof of performance reports and easy billing have increased accountability for our clients.” One half of HyperMedia’s programming is dedicated to advertising, with the remaining quarters given to retail partner communications and informational content. Advertisers such as Audi, BMW, P&G and Unilever take advantage of reaching consumers at their purchase destination to facilitate decision-making. HyperMedia’s aim is to provide Middle Eastern advertisers with an innovative, responsive and effective communication platform that facilitates engagement with millions of affluent shoppers. Its mall network alone reaches 260 million shoppers each year and has 75% market share in the DOOH space. “Advanced cities and shopping destinations like Dubai and Abu Dhabi are ideal settings for high-quality displays delivering exclusive advertising opportunities at the point of purchase,” said Skip Beloff, Vice President of Sales at Broadsign. “HyperMedia provides just this and Broadsign is pleased to assist in enabling a real-time advertising channel with continuous update and monitoring possibilities.” Click Here for Article

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Business Management Integrated Holding (BMI) in partnership with SPAR’s principal partner in the Middle East Abu Dhabi Co-operative Society (ADCOOPS) is proud to announce the signing of a licence agreement to operate SPAR supermarkets in Lebanon. The introduction of SPAR, the world’s largest co-operative of independent food retailers and wholesalers, with 12,331 stores in 35 countries was announced at an elegant dinner ceremony held at Sursock Palace Gardens on May 10, 2013. With a vision to take a leading role in the food retail market in Lebanon, BMI revealed its ambitious plan of opening 10 SPAR stores within the coming five years to include: SPAR Hypermarkets, SPAR supermarkets and SPAR Express convenience stores, each of which has their own distinct customer offer built on the values of Freshness, Value, Choice and Service. The first SPAR outlet is set to open at the beginning of 2014. SPAR operates a voluntary chain model, independent retailers and wholesalers working together for mutual benefit under the SPAR brand, sharing best practices and resources to offer customers world class service. Speaking at the launch event Dr. Gordon Cambell, CEO of Spar international, said “We are very excited at the expansion and development of SPAR in Lebanon and delighted to have BMI Holding on board. We are confident that they will find excellent locations and open quality stores to provide Lebanese customers with an exciting new customer experience” Also commenting on the occasion, Mr Habib Wehbi, Chairman and CEO of BMI Holding said, “With the support of our long term term strategic partners, Abu Dhabi COOP and SPAR International we are no able to bring global best practices and the strong positioning of the SPAR brand to Lebanon.” He adds, “With BMI’s extensive experience combined with our partner’s strategic advisory, we plan that SPAR will be a full frontal supermarket brand in Lebanon.

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The first UAE demonstration of a Reverse Vending Machine (RVM) was carried out by Averda at Dubai Marina’s Address Hotel. The RVM, whose technology was provided by Norwegian company TOMRA, allows customers to deposit their recyclable plastic bottles and aluminium cans and gain points in return which can be exchanged for gifts. Malek Sukkar, CEO Averda, said: “this is a dream that has been in the making for a couple of years now. “RVMs represent the newest technological recycling innovation to be added to our diverse, existing services, adding more value to the comprehensive innovative solutions that we are able to offer – such as our recently launched iaverda app.” Habib Wehbe, CEO of HyperMedia, Averda’s regional and commercial advertising partner added: “we will ensure the RVM’s are located in high traffic areas such as shopping malls, schools, universities, sports venues, hypermarkets and private communities.” Click Here for Article

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One of the largest and most important events in the world occurs annually in Saudi Arabia. The Hajj and Umrah pilgrimage are celebrated by millions of Muslims around the world, and is the single largest gathering of people.More than 6 million pilgrims pursue the Hajj and Umrah duties on yearly basis. Over 4.5 million pilgrims are forecasted, by the Saudi Arabia’s National Committee for Hajj and Umrah to attend this year’s Hajj pilgrimages,which is a 15 percent year-on-year increase in the number of Hajj pilgrims over 2009. Rotana Media Services Outdoor (RMS Outdoor, operating as HyperMedia in UAE), wins advertising concession of Abraj Al Bait Mall in Saudi Arabia located in Mecca facing the holy mosque. Abraj Al Bait Mall is a massive shopping mall, which is located at the Abraj Al Bait Towers in Mecca. Abraj Al Bait Towers is one of the most ambitious projects undertaken by the government of Saudi Arabia and is expected to be one of the tallest buildings in the world. The Abraj Al Bait Towers have a total of 76 floors spread over an area of 1,455,000 square meters. The towers are comprised of 6 residential towers, prayer hall for 3,800 people,convention centre for 1,500 people, 2heliports and 4-story parking facilities and many luxurious five star hotels. The mall serves more than 12 million pilgrims every year and is an excellent opportunity for brands to reach a high number of consumers when and where it matters the most; at the Point of Purchase. The Abraj Al Bait Mall has become a shopper’s paradise and a one-of-a-kind building in the whole world, as well as the largest of its kind in the entire Islamic world. Branding opportunities vary from premium light boxes, atrium flags, escalator and elevator branding. These vehicles also provide a unique advertising opportunity to capture a diverse demographic from all around the world. With these exciting new communication platform now available, RMS Outdoor continues to help you target the RIGHT consumer at the RIGHt time and in the RIGHT place. Advertisers are now also equipped with a comprehensive advertising solution targeting the Hajj and Umrah demographics through the various advertising oppurtunities of the two iconic landmarks that welcome all the Hajj and Umrah visitors to Jeddah and Mecca; the Hajj Terminal, part of King Abdulaziz International airport in Jeddah, which is the terminal dedicated to process all incoming and outgoing Hajj and Umrah passengers through Jeddah, and now the Abraj Al Bait Mall. As a special long term offer for the Ramadan, Umrah and Hajj seasons, RMS Outdoor is offering unique and exclusive branding and promotions which will target a wide consumer base with powerful media. More about RMS Outdoor RMS Outdoor, the Out-Of-Home (OOH) subsidiary of Rotana Media Services, delivers an unrivaled variety of advertising media across the Middle East including outdoor advertising, in-store advertising, mall advertising, and airport advertising. RMS Outdoor manages the advertising of over 125 hypermarkets and supermarkets in the UAE, more than 40 retail outlets in Jordan, Qatar and Oman, Kuwait and Virgin Megastores across the Middle East, including Bahrain, Lebanon, UAE, Saudi Arabia, Egypt, Qatar and Kuwait. RMS Outdoor is also the exclusive partner for all advertising at Dubai HealthCare City, Emaar Malls Group property, including one of the world’s largest malls, The Dubai Mall, as well as all other Emaar communities.

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Rotana Media Services, or RMS, is pleased to announce the major-ity acquisition of the leading in-store advertising company in the United Arab Emirates, Hypermedia. The partnership, which was finalised last month, will enable Hypermedia to expand throughout the region with its proven track record of providing high quality services to both advertisers and retailers. “Hypermedia has the rare combina-tion of strong relationships with adver-tisers and long-term partnerships with retailers. Hypermedia is always the top of advertiser’s mind when they need to reach millions of customers at the pre-cise time when they are making their final purchase decision,” said Nezar Nagro, President of RMS. RMS now has a strong portfolio of digital, print, television, film and musical products, allowing RMS to offer advertis-ers “a 360-degree solution” that is unique in the region, Nagro continued. “Hyper-media’s portfolio further cements RMS as the leading media company in the region, and we are confident that both RMS and Hypermedia will expand dramatically in the next few years.” Habib Wehbi, Chief Executive Officer of Hypermedia, said the decision to partner with Rotana was part of the long-term strategy to capitalise on HyperMedia’s unique market position as the leading in-store company and to expand into Saudi Arabia and other regional markets. “HyperMedia continues to provide advertisers unparalleled access to consumers at their point of purchase, while providing world-class services and products to our partners. This proven track record, when linked with Rotana’s current exciting media portfolio, will result in successful regional operation,” said Wehbi. Hypermedia offers total outdoor, instore and indoor media solutions, including unique and exclusive advertising such as exclusive rights at over 125 hypermarkets and supermarkets in the UAE, lampposts across the UAE, Virgin Mega Stores across the Middle East.

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Rotana Media Services is pleased to announce the majority acquisition of the leading in-store advertising company in the United Arab Emirates, Hypermedia. The partnership, which was finalized last month, will enable HyperMedia to expand throughout the region with its proven track record of providing high quality services to both advertisers and retailers. Nezar Nagro, President of Rotana Media Services (RMS), announced: ‘HyperMedia has the rare combination of strong relationships with advertisers and long-term partnerships with retailers. HyperMedia is always the top of advertiser’s mind when they need to reach millions of customers at the precise time when they are making their final purchase decision.’ RMS now has a strong portfolio of digital, print, television, film and musical products, allowing RMS to offer advertisers ‘a 360-degree solution’ that is unique in the region, Mr. Nagro continued. ‘HyperMedia’s portfolio further cements RMS as the leading media company in the region, and we are confident that both RMS and Hypermedia will expand dramatically in the next few years. Habib Wehbi, the Chief Executive Officer of HyperMedia, said the decision to partner with Rotana was part of the long-term strategy to capitalize on HyperMedia’s unique market position as the leading in-store company and to expand into Saudi Arabia and other regional markets. According to Mr. Wehbi, ‘HyperMedia continues to provide advertisers unparalleled access to consumers at their point of purchase, while providing world-class services and products to our partners. This proven track record, when linked with Rotana’s current exciting media portfolio, will result in successful regional operation.’ Hypermedia offers total outdoor, in-store and indoor media solutions, including unique and exclusive advertising such as exclusive rights at over 125 hypermarkets and supermarkets in the UAE, lampposts across the UAE, Virgin Mega Stores across the Middle East, including Bahrain, Lebanon, UAE, Saudi Arabia, Egypt, Qatar and Kuwait. Hypermedia’s exclusive advertising rights has expanded beyond the UAE into offering total point of purchase advertising opportunities to leading hypermarket and supermarkets in Saudi Arabia, Qatar and Oman. HyperMedia has also recently partnered with Emaar Malls Group and is the exclusive advertising partner at the Dubai Mall, Marina Mall and Emaar communities. Hypermedia has recently expanded into Saudi Arabia with an exclusive relationship with Kinan Malls (part of Savola Group) to develop and to manage all outdoor assets, in addition to an exclusive relationship with Carrefour in Saudi Arabia. Nezar Negro and Habib Wehbi confirmed that Hypermedia will undergo a complete corporate rebranding that will combine the essence of Hypermedia brand equity to the strong standing of Rotana brand. This corporate rebranding will be launched by the end of this month.

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The growth of hypermarkets in the region has influenced FMGC brands to direct their ad campaign trails into stores Habib Wehbi, CEO of Dubai-based Hypermedia is passionate about the shifting trends of in-store advertising, and equally animated about figures. “Today, in-store media budgets in the UAE have increased more than 500% since 2002. There is a huge demand for hypermarkets in this region, and hypermarkets have become quite a number with more than 111 in UAE alone, with plans for at least double that in the next three years,” he enthuses. With his company holding the exclusive rights to advertise in-store in all of the major retailers in the UAE, including 98% of all A-class hypermarkets, Wehbi has every reason to be excited about increasing footfall and new openings, all potential clients for his innovative strategies.. In terms of change within the Middle East, Wehbi points to the shift towards hypermarkets, which he believes has been bolstered by consumers’ desire to find everything under one roof. “Shopping is now also considered to be a family outing, and companies are aware of this fact and are opting to advertise in-store to target the mass number of consumers,” he comments. According to Wehbi, the media has become more cluttered which has made reaching the right target audience more challenging, and presented the need to discover media that is “more targeted and effective with minimum wastage, at the right time, in the right place.” “Research has shown that in-store advertising has a great impact on sales at the point of purchase.

ADVERTORIALS

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OOH 2017
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HYPERMEDIA RIDING THE WAVE OF INNOVATION – IN MALL – COMMUNICATE & GMR
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OUT OF HOME WORKS BEST – COMMUNICATE & GMR
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HYPERMEDIA LEADING INSTORE ADVERTISING IN THE UAE – GMR
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HYPERMEDIA RIDING THE WAVE OF INNOVATION – INSTORE AND IN MALL – CAMPAIGN
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MAXIMIZING REACH – RETAILME
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MAXIMIZING REACH – INSTORE – COMMUNICATE
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MAXIMIZING REACH – IN MALL – COMMUNICATE
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REACH YOUR AUDIENCE AT THE HEART OF THE MUSLIM WORLD – COMMUNICATE & GMR
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MAXIMIZING REACH – COMMUNICATE
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MAXIMIZING REACH – HAJJ – COMMUNICATE
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6 MILLION PEOPLE..1 DESTINATION – HAJJ – COMMUNICATE
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LAUNCHING THE LARGEST MALL ADVERTISING NETWORK IN THE UAE – FORBES
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OUT OF HOME MEDIA SPECIALIST – FORBES
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WHERE THE WORLD MEETS – COMMUNICATE
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TIME TO MAKE A DIFFERENCE – RVM CIRCULAR
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ALL THESE COMPANIES TRUST HM – RETAILME
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DIGITAL POINT OF PURCHASE IS NOW HERE – COMMUNICATE
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WE REACH 1500000 SHOPPERS A DAY! – COMMUNICATE
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Boutique Offices, Villa 4, Dubai Media City P.O. Box 502021, Dubai, UAE

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