Chairman and CEO
Habib began his career as an entrepreneur when he established his first company; HyperMedia, in Dubai in 1995, followed by numerous other projects and companies in the MENA region. Over the years, Habib has honed a strong background in business development as well as extensive insight as a Marketing and Communications strategist. Through his regional and international connections, Habib has taken many brands to the limelight and has earned a noteworthy reputation as a visionary and innovator in the communications sector.
Additionally, he has attained a diverse investment portfolio with companies ranging from the Media & Advertising, Industrial Manufacturing and Financial Investment sectors. Currently, he is an active Chairman of several companies including W Ventures Holding, Hypermedia, RedPed ME, Digitall Consultancy, BMI Invest, while concurrently acting as CEO and shareholder of several others. He is also affiliated with numerous associations and involved in several charitable organizations.
Chief Operating Officer
A Holder of a BA in Marketing, Philip is the Chief Commercial Officer of W Ventures and the Co-founder of Hyper Media and Digitall Consultancy. Philip has more than 25 years of experience in advertising and OOH; Ogilvy & Mather and Publicis.
One of the Pioneers of OOH in this region, Philip was the first to launch advertising at the point of purchase (280 Hypermarkets) over 19 years ago. Today, he continues to develop unique Digital OOH solutions and impact the industry in this digital age. Philip was one of the first to introduce the largest digital signage network (ie. 850+ Digital Screens) across 35 key Malls in the UAE and establish its “network” power within DOOH sector.
Also, founder of “Digitall”, a signage consultancy firm, Philip uses his in-depth knowledge of digital signage and deep understanding of the retail sector, media and the OOH industry to fuel the success of yet another unique and effective DOOH media in this emerging market. Some of Digitall’s current projects, RTA Expo-link metro stations, Dubai Silicon Oasis (Smart City), Nakheel Malls, Festival City and Business Bay digital street solutions.
Khaled El Far
Chief Financial Officer
With more than 20 years of progressive experience in finance and operations management with global multi-billion dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.
Managing Director (Hypermedia)
Gerard Rustom started his career beginning of 1995 at the Lebanese Canadian bank in Beirut where he enjoyed working in banking for 6 consecutive years. in 2000, he moved to the GCC as Media Sales Manager with Al Khaleejiah Advertising and Publishing based in Jeddah for 2 years then to their Bahrain office for another year until the end of 2003. Afterwards, he moved to Dubai where he joined Kassab Media FZ LLC beginning of 2004 and serving now s Chief Commercial Officer being part of successfully leading the team to create great value for all stakeholders, specifically in strategic sales and business development.
Ghada El Kari
Managing Director (Redpeg)
A native of Lebanon, Ghada has a Bachelor of Arts in Communication Arts from the Lebanese American University in Beirut, a degree in graphic design and an exceptional career spanning 25 years, that has taken her from agency life to luxury brands and once again back to the agency world.
Ghada’s previous roles were primarily focused on luxury goods, where she held senior positions at Tiffany & Co., Porsche and Promoseven Weber Shandwick across the Middle East, Africa, Turkey, CIS, Russia and the sub-continent region.
During her time at Tiffany and Porsche specifically, her accomplishments were widely recognized, with several high-profile awards, including:
- Turning the Burj Khalifa Tiffany Blue by bridging New York City and Dubai while also paying tribute to the Ruler of Dubai in 2015;
- Marketing for Woman Award rom Gulf Marketing Review in 2015;
- Jury Member of the MENA Effie Awards, Dubai 2014;
- Guest speaker at Arab Luxury World Conference 2015 Dubai, discussing “Content Marketing” 2014;
- PR Manager of The Year Award in 2007 for Porsche Worldwide.
Having returned to her agency roots, Ghada is leveraging her deep understanding of what brands are looking for from authentic brand engagement, along with her many years of “must-have experiences” crafted for what could arguably be considered some of the world’s most discerning customers and applying those learnings to her new position as Managing Director of RedPeg Middle East.
Ghada has lived in Dubai the past 15 years and has twin 11-year old boys who definitely keep her on her toes!
Lara El Ghandour
Group HR Director
Lara joined the group in 2018 as the Group Human Resources Director. Her expertise includes but not limited to company culture transformation, talent management, and organizational development. Her ability to strengthen the link between people and strategy, as well as motivate and retain talent, is invaluable to the group’s vision for a long-term success roadmap.
Lara is a BLAST® Expert Certified from Whetstone Security Group USA, with "Lie Detection - Facial Expressions & Body Language". Prior to joining the group in 2018, she was part of the success stories of major startup across the region, such as STEP Conference/STEP Group, NYMGO/NymCard and AWI Group; for a total of 10 years between Lebanon and Dubai.
Among Lara’s management qualities is her deep commitment and passion to working in a collaborative, transparent and inclusive manner with a focus on building long lasting cross-hierarchal relationships between management, employees, and clients.